Transforming Tobacco Industry

2022 Accomplishments

In support of its mission to end smoking in this generation, the Foundation’s Industry Transformation initiative focuses on attaining change within the global tobacco industry for the benefit of public health. The initiative’s Tobacco Transformation Index ® is the first index to rank the world’s largest 15 tobacco companies (accounting for nearly 90% of global cigarette volume) on their relative performance, commitment, and transparency in supporting tobacco harm reduction.

The 2022 Tobacco Transformation Index, which follows the first edition that was published in 2020,  shows that differentiation is forming across the 15 largest tobacco companies related to progress toward harm reduction or the lack thereof. It evaluates tobacco companies’ behavior across six measurement categories and 35 underlying indicators that cover areas of harm reduction, from capital investment to product sales, and marketing policies.

2022 Tobacco Transformation Index

Key Findings

In 2021, reduced-risk products were available in

Low-Medium Income Countries
50%
High-Medium Income Countries
80%

According to the 2022 Tobacco Transformation Index, reduced-risk products (RRPs) were available in 26 out of the 36 Index countries as of the end of 2021. Among these countries, RRPs were available in six out of 12 low-income countries (50%) and 20 out of 24 high-income countries (80%). 

In addition to the 2022 Tobacco Transformation Index, several Index reports were published to provide more data and insights to support investor choices, stimulate competition, and build effective information resources for stakeholders toward the process of change.

The company-country reports assess the 15 tobacco companies in the Index at a country level on activities related to tobacco harm reduction. During stakeholder consultation sessions, the need was identified to better assess company performance at the country level. Index research indicates that tobacco companies do not consistently sell reduced-risk products in countries where they are legally allowed and also sell high-risk products (HRPs). Stakeholders noted that companies should be assessed by the Index for actions and outcomes under their control, while taking the country-level nicotine and tobacco regulatory context into account. 

2022 Tobacco Transformation Index Reports

Theory of Change

to achieve the goal of ending smoking by 2050.

Play Video

This short animation explains how the Index can encourage industry transformation and accelerate tobacco harm reduction.

2022 Publications, Reports, and Research Content